We have a lot of experience ranking healthcare providers. Research and experience shows us that it is important for new patients who are finding you online to understanding that you are a leader in your field.
Our strategy involves making you found for all of the disorders that you treat as well as the treatments that future patients are researching related to your practice. When they do these searches they should see your name over and over again.
As a Psychiatry practice you have extra need for review monitoring as your patients are far more likely to leave negative reviews than any other medical practice. Responding to these reviews is an important factor not only in practice growth but in how it affects your rankings.
We know that Doctor Google can also cause other problems with bad advice, but when its your website that comes up first you get to be the voice that informs the public. Dr. Google becomes an asset to our practitioners.
If you are not showing up for the terms that your patients and future patients are searching then you are missing out on a large volume of business. People also then search for providers that take their specific insurance so optimizing for those can help on that final step of the process. Not everyone knows they can log into their insurance website to check there.